Founded in 1994, prettyFIT is a fashion-forward brand that embodies a confident and unconstrained woman who seeks to express her own unique individuality. Driven by its aspirations to set women free from boundaries, prettyFIT re-defines comfort by incorporating numerous comfort-centered technologies to make our shoes so much softer, more enjoyable and wearable. The brand's intricate, trend-focused products have become sartorial essentials for women from all walks of life.